Σε περιόδους κρίσης, οι οργανισμοί αντιμετωπίζουν σημαντική πίεση και μπορεί να μπουν στον πειρασμό να λάβουν σκόπιμες ή ανήθικες αποφάσεις. Ωστόσο, η διατήρηση των ηθικών προτύπων είναι ζωτικής σημασίας για τη διατήρηση της ακεραιότητας και της μακροπρόθεσμης φήμης του οργανισμού. Οι ηγέτες θα πρέπει να δίνουν προτεραιότητα στη λήψη ηθικών αποφάσεων καθ’ όλη τη διάρκεια της διαδικασίας διαχείρισης κρίσεων.
Αυτό περιλαμβάνει την εξέταση των πιθανών συνεπειών των αποφάσεων σε όλα τα ενδιαφερόμενα μέρη και την τήρηση των νομικών και κανονιστικών απαιτήσεων. Η τήρηση των ηθικών αρχών κατά τη διάρκεια μιας κρίσης δημιουργεί εμπιστοσύνη, ενισχύει τις σχέσεις και ενισχύει την αξιοπιστία του οργανισμού.
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Digital marketing, or on line marketing, is often a form of promotion that makes use of the web and digital systems to attach with shoppers.
analog, analogue, linear - of the circuit or product having an output that may be proportional into the input; "analogue gadget"; "linear amplifier"
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